Blog
Posts, notes, thoughts.
Latest
How I built this site: vibe coding and the "it works" trap
I built this site by describing it to an AI, not by typing code. The first version worked, but it wasn't right. The second started from a five-color palette and went through a review that raised forty findings.
The brain changes, but not the way they tell you
The brain can change; that part is true. But an entire industry has been built around the promise of "just want it enough." On what plasticity really is, its limits, and the question of who writes the program.
Übermensch, Habitus, Power: A Reckoning with Three Philosophers
Can we truly create our own values, or do we remain products of the system we were born into? A reckoning with Nietzsche, Bourdieu and Foucault.
On never finishing your first game
The problem with abandoned game projects isn't motivation; it's scope. On the vertical slice, and why cutting features is a skill.
Good design is invisible
Bad design gets noticed; good design gets used. On the difference between decoration and design, the art of subtraction, and using trends wisely.
A brand is more than a logo
Most requests that reach the studio start with "we need a logo." But a brand is defined by its behavior, not its logo.
Working with AI: tool or collaborator?
As production gets cheaper, choosing gets more expensive. On what AI genuinely accelerates, taste as the new bottleneck, and not outsourcing your thinking.
Learning in public
Waiting for expertise before sharing is the politest way of never sharing. On the beginner's advantage and the cost of being wrong on the record.
Attention: the most valuable capital we have
The creator's paradox: your job is to ask for attention, while the same ecosystem targets yours. On the consumption-creation ratio and the value of boredom.